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Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace

MWC Barcelona, Spain / Redwood Shores, CA - February 10, 2009 - Today MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising.

MocoSpace (http://www.mocospace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 in mobile entertainment by Hitwise (http://www.hitwise.com), an independent market research firm. MocoSpace successfully integrated SOMA (Smaato's Open Mobile Advertising platform) in late 2008 and first results show already improvements on its mobile ad revenue and ROI.

"Our mobile community is growing day by day and Smaato with their SOMA mobile advertising platform helps us to better monetize it," said Justin Siegel, chief executive officer and co-founder of MocoSpace. "With Smaato we benefit by increasing our ad revenue from our growing international traffic as well as our US traffic that is core to our user base."

MocoSpace is a social community site where members create custom profiles, upload and share photos, IM, chat, blog and more from their mobile phone.

"MocoSpace is a partner that generates more than 2 billion page impressions a month. Wow! The engagement level of the MocoSpace community is very high and Smaato is actively filling the mobile inventory with our partner ad networks world wide," commented Harald Neidhardt, CMO & Co-Founder of Smaato Inc.

SOMA is the largest advertising exchange for mobile publishers and developers. As the first aggregator of mobile ad sales networks globally, Smaato optimizes mobile ad page impressions for publishers of mobile web content and in-application offerings.

Smaato is partnering with more than 20 mobile ad networks worldwide for yield optimization and maximizing Ad ARPU of its publisher and content partners.

About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. SOMA's unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (developers, publishers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

Press contact Smaato Inc.
Harald Neidhardt
CMO & Co-Founder
Mobile US: +1 (917) 385 00 99
Mobile: +49 (160) 94 47 75 55
harald@smaato.com
Smaato Inc.
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 1198
Phone (Europe) +49 (40) 35 71 83 88
www.smaato.com

About Mocospace

Founded in 2005, MocoSpace is a mobile social community designed to help people find friends, have fun and stay connected on their mobile phone. The service is free and available on any web-enabled mobile phone in the world. MocoSpace is a privately held company with offices in Boston, MA and Herzliya, Israel. For more information, visit http://www.mocospace.com.

For more information, contact:
MocoSpace, 617.542.1614, info@corp.mocospace.com


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